This topic is so important I am acting on it with this episode! Know your audience!!

Don't waste your time perfecting things that push back your overall success. Launch, then learn as you go!

I have had my fair share of time wasting tasks that I have deemed “necessary” because I didn’t know better. Many of these time wasters are what I call “black holes of opportunity” because the possibilities are endless but they are also tasks that I shouldn’t be concerned about mastering. Focusing on the correct things and executing them better each time compounds into success. Whenever you try to make things to complicated they often end up being a weaker product and don’t accurately represent the effort that you put into them. Don’t let the execution of a task ruin the amount of effort you put into it!

Melissa Jill is an internationally recognized Phoenix-based wedding photographer who has been shooting weddings for 14 years. She photographs 10-15 high-end weddings a year and also has 6 associate photographers who shoot weddings under her brand at lower price points. Over the years, she has developed an extensive database of free information for photographers on her blog. She also mentors photographers one-on-one. She started an album design company called Align Album Design years ago that helps photographers world-wide streamline their album workflow. She is passionate about business, has worked hard to maximize the efficiency and profitability of her studio, and loves helping other photographers do the same.