This episode is about stretching yourself too thin and the next step in my life and what that means for Finding Creative Success.
Heather is a self taught and self motivated fine art portrait and wedding photographer. She started a clothing line called Photog Life two years ago which lead her into mentoring photographers that were just starting out or just stuck. She had a rough road getting to where she is today and she found that there was so much competition and not many photographers that were willing to mentor or help and she realized how much she loves it!
Joel Olivo is the founder of Joco Media, a boutique production company in NYC, that focuses on web content for brands and entrepreneurs.
Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit.
All brands need a story to drive what makes them unique. Aside from selling on just yourself and selling on your USP, you need to have a story that helps you connect with your ideal client so that when they read your copy or see your Facebook post, they connect directly with you!
It's a new year and it's the perfect time to get your business on track! Start your year off in the best way possible by taking these 3 action steps to produce more income this year!
Get that work life balance in check. If there was ever a time to take a break then it is on Christmas!
It is SO important to define your niche so you know what to focus in on and so you can define what your Unique Selling Point will be. Without a Niche there are too many directions that you focus will be pulled and it will be more difficult to find a unique way to represent yourself.
Jenna is a wedding and portrait photographer based in Hawaii. She considers herself an international photographer having started her business in 2009 when she lived in South Korea. She brought her business to America and now shoots upwards of 40 weddings per year throughout the islands of Hawaii. Jenna was named one of 2014's best wedding photographers by Denim and Grace, has a Fearless award, and has been featured on countless publications such as Style Me Pretty, Junebug Weddings and more. In 2017 Jenna hosted, organized and spoke at The HI On Life Photography Conference in Honolulu, Hawaii.
In this episode I want to talk about a problem that many people have but will most will deny having. I know because I denied having it for the longest time and this fear of success is worse than most problems because it spawns other issues like procrastination and stress that could have been avoided.
This topic is so important I am acting on it with this episode! Know your audience!!
Don't waste your time perfecting things that push back your overall success. Launch, then learn as you go!
I have had my fair share of time wasting tasks that I have deemed “necessary” because I didn’t know better. Many of these time wasters are what I call “black holes of opportunity” because the possibilities are endless but they are also tasks that I shouldn’t be concerned about mastering. Focusing on the correct things and executing them better each time compounds into success. Whenever you try to make things to complicated they often end up being a weaker product and don’t accurately represent the effort that you put into them. Don’t let the execution of a task ruin the amount of effort you put into it!
Melissa Jill is an internationally recognized Phoenix-based wedding photographer who has been shooting weddings for 14 years. She photographs 10-15 high-end weddings a year and also has 6 associate photographers who shoot weddings under her brand at lower price points. Over the years, she has developed an extensive database of free information for photographers on her blog. She also mentors photographers one-on-one. She started an album design company called Align Album Design years ago that helps photographers world-wide streamline their album workflow. She is passionate about business, has worked hard to maximize the efficiency and profitability of her studio, and loves helping other photographers do the same.
Jeremy Andrew Davis works for Flite Test, the largest online aviation community. Flite Test is YouTube centric as their hub and they branch out into other platforms from there. I wanted to bring Jeremy on to talk about how to use video in your marketing and organic reach through youtube and other social media platforms.
What it means to be a "Professional"
I recently had a few discussions about my brands quality and how to take it to the next level. This is some of the takeaways I had from my conversations and recent coaching call with some amazing new videographers!
Everyone has those tasks that they have to do over and over and they take up precious time that you could be using to grow your business instead of just going through the motions. Something I implemented in my business after listening to Kate Erickson was a set of systems in different areas to help increase my productivity and get those tasks done faster.