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Finding Creative Success

Finding creative success is a weekly podcast where Matt Peet interviews successful visually creative entrepreneurs to learn what drives their success and what can be learned from their success. The guests will be people who have found success in their field whether it is photography, graphic design, videography, or motion design. Matt Peet studied Graphic design with an emphasis on photography in college and runs a startup video production company so he wants to interview people who have similar skill-sets and are truly finding creative success.
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Aug 21, 2017

The absolute best way to grow your business.

Aug 14, 2017
 
Your first impression for people can make or break a potential sale. There are multiple fronts that you need to think about when you are perfecting your First Impression.
1) You business card - The art of Designing a business card is lost. People think that you need a ton of information and cheesy graphics to have an effective card when actually the opposite is true. Your goal should be to have an amazing quality card that succinctly tells people what you do, shows your brand, and tells people how to get in touch with you or learn more. My card is a thick white card with my logo and services on one side, My simple contact info on the other (email, phone number, website), and a nice photo of me. Why? The logo and main services offered on one side shows my brands style and what we do clearly with no noise. The back side tells people how to get in touch with me or learn more about my services. Having the Picture ads character to the card so people can put a face with the name on the card. I once heard cards with personal pictures on them are more likely to be held on to because of the connection the person can make. "If people see your business card and they don't make a positive comment about it, throw it in the garbage can where it belongs." - Steve Sisler in "The Sweet Spot"
I went to a chamber meeting last week where I won a drawing for a gift card by putting my business card in a bucket. I was happy because I had won. The real victory came the next day when the chamber rep (who is a graphic design professor at a college as well) emailed me just to say "...Going through business cards from last night. LOVE your new card, Matt!" No other comment or prior email chain. My card stood out so much to her that she emailed me to tell me how much she loved it! Make cards that give people THAT reaction!
2) Your Website - If you are going to have a website then do it right. Yes, there are free websites where you can get started but I suggest budgeting at least a little to put toward a website to remove any branding from the hosting company. This is YOUR virtual storefront so only have your logo on it. It's like setting up a store but letting someone else put their logo all over it. Also, own your URL. None of that Blogspot.yourname.comGo spend the $20 on the domain and domain privacy to look more professional.
My favorite comment that we have had from a potential bride was when she put in our contact form that "finding your website was like a breath of fresh air!" We actually went to dinner with that couple and they said that they loved how professional our website was and that it showed our personality and not just our videos and technological jargon about how high quality our cameras are. They were able to connect with us on our site and because of that they wanted to hire us. In that instance, my website sold our services before we even had to talk to the couple. It makes selling so much easier when clients like you before they even talk to you.
3) Your social media - your social media is your living connection to your clients and future clients. All of your social accounts should have the same style and voice as your website. I've seen photographers promote engagement photos on Instagram, Headshot/corporate photos on their website, and nothing on Facebook. Find out what your brands style and voice is first so that can be communicated across all platforms. We only have 289 followers on our business Instagram account and have seriously slacked off on posting lately and we STILL get leads because our style and voice is clear across our First Impression Points.
4) Above and Beyond - The first three things are basics and a great starting point but there are many other places that you can have a first impression that needs to be controlled in the same way. You need to have a clear brand, style, and voice in order to make a great first impression. Maybe you are going to wrap your car for branding, put up a billboard, or sponsor an event where you will have a booth set up. I spent $2000 on Merch & design for my booth at Southeast Photo Convention and I could have easily spent another $2000 to get it where I wanted it. Where ever your brand is going to be in front of potential new clients, it needs to represent it well.
Bonus - How to achieve "Done is better than perfect" while having success with your first impressions. You have heard me say before that Done is BETTER than perfect. I love that saying and I live by it so much so that my wife would say it's to a fault sometimes. You can't spend days working on every little thing that you are going to put out there to promote your business. The best thing you can do is to create a clear brand for your business so you know exactly what meets your standards quickly. Know what fonts represent your brand, what colors are on brand, what lingo you use, what your photo style is for social media and the website, what is your business niche? These things should come across with your posts. If you are a photographer who is known for your light filled pictures with bright primary colors then don't post a dark/moody photo with muted colors. Yes, it might look stunning but it is going to confuse your brand. Get that picture printed and hang it in your house if it makes you feel better but don't let it confuse your brand. I know photographers that have won major awards (still trying to talk them into being on the show) and when I see a photo on social, I can tell if it's theirs without even looking at who posted it. Their style is that engrained in their brand so much that it stands out to everyone!
Aug 7, 2017
Vincent Pugliese is, first and foremost, a husband to his wife Elizabeth and the proud dad of their three boys, Andrew, Nolan and Dylan.
 
Vincent has been a professional photographer for more than twenty two years and has photographed just about every assignment imaginable, having photographed three United States Presidents, and his work has been published in nearly every newspaper throughout the globe, as well as hundreds of magazines and various publications. Vincent and his wife own and run Elizabeth Vincent Photography, which specializes in documentary wedding photography, corporate work and professional sports.
 
Vincent is an international award winning sports photographer, having photographed every major sporting event, including the Super Bowl, the World Series, the NHL Finals, the Kentucky Derby and even Wrestlemania!
 
In 2018, Vincent’s first book, Freelance to Freedom, will be released by Morgan James Publishing. It is the story of how he and his wife went from low paying jobs and debilitating debt to a life of financial and time freedom with their children. Elizabeth and Vincent, who live in Pittsburgh, Pennsylvania, now homeschool their three boys. In the past few years, Vincent has added coaching men "live a life of financial, time and life freedom, specifically through the world of self-employment.” 
Jul 31, 2017

This week I wanted to talk to you about something that has been bugging me this week. Niching down. This is huge in business because it allows you to define your audience an you can do that by injecting your own personality into you brand. Defining your audience is something we have talked about a few times on the podcast because it is that important. Find out what you love doing, then find out who you love doing it with so you can target that specific type of person in any marketing and advertising. If you love shooting music videos for rock and roll bands only then you can better market to those people instead of just taking any work that comes your way because it pays. If someone tells you not to niche down because you will lose money then thank them for their advice and go do the exact opposite. Once you get known for 1 (ONE!) thing then you can make bank. Don’t take headshot jobs if you want to be a wedding photographer. Find a headshot photographer that you can refer it to so you get to build relationships and some reciprocity never hurts. Throwing a wide net for jobs works in the beginning because it allows you to find out what you love to do but once you figure that out, hammer into that with everything you have!

Jul 24, 2017
Stacy L. Pearsall got her start as an Air Force photographer at the age of 17. During her time in service, she traveled to over 41 countries, and attended the Military Photojournalism Program at S.I. Newhouse School of Public Communications at Syracuse University. During three combat tours, she earned the Bronze Star Medal and Air Force Commendation with Valor for combat actions in Iraq. Though disabled and retired from military service, Pearsall continues to work worldwide as an independent photographer, and is an author, educator, military consultant, public speaker and founder of the Veterans Portrait Project. Presently, Pearsall’s work is featured in a joint exhibition, “The Face of Battle, Americans at War 9/11 to Now,” at the Smithsonian National Portrait Gallery.
 
Pearsall was one of only two women to win National Press Photographers Association (NPPA) Military Photographer of the Year competition, and the only woman to have earned it twice. She's been awarded the Carolinas Freedom Foundation Freedom Award, honored with the Daughters of the American Revolution Margaret Cochran Corbin Award, lauded by the White House as a Champion of Change, and holds an honorary doctoral degree from The Citadel. Pearsall has served as a nominating juror for the Pulitzer Prize and held a presidential-appointed board member position for the NPPA. She’s held a position on the advisory board of the School of Humanities and Social Sciences at The Citadel since 2009.
 
While transitioning out of military service in 2008, Pearsall purchased the Charleston Center for Photography (CCP). She grew the once grass roots photo club into a reputable brand for photography education, studio rentals, fine art print labs and gallery under one roof. As CCP grew, so did her personal endeavors with the Veterans Portrait Project. In order to pursue her personal project full time, Pearsall sold the CCP in the fall of 2013.
 
The PDN “Personal Project” award-winning series Veterans Portrait Project (VPP) began while Pearsall rehabilitated from combat injuries sustained in Iraq. Spending hours in VA waiting rooms surrounded by veterans from every generation and branch of service, Pearsall was compelled to honor and thank them in the only way she knows how, photography. Pearsall has traveled coast to coast documented roughly 6,000 veterans in over 100+ engagements in 27 states, hosted numerous community-based exhibitions showcasing veterans from their respective hometowns, and took part in a USAA sponsored YouTube docu-series of her adventures on the road. In honor of the 50th anniversary of the Vietnam War, and those who fought valiantly, several VPP images are displayed on the walls within the Pentagon.
 
Between her photography, teaching and speaking engagements, Pearsall completed her first photography book, Shooter: Combat from Behind the Camera, which received worldwide praise as "A book of the highest levels in the annals of combat journalism." And her second book, A Photojournalist's Field Guide: In the Trenches with Combat Photographer Stacy Pearsall, is "A must have for every aspiring photographer out there, and even pros can pick up a few new tricks to help them become better photographers."
Jul 17, 2017
Michael has been an influence on my life for years now. He has shot video for Tony Robbins, Events on Necker Island, Jonathan fields, and many more! Michael is all about taking massive imperfect action and you can find out more about him at Takemia.com!
 
Michael is also an inspirational speaker who has reached thousands of people and I am excited to bring him on the show to share his expertise with you! 
Jul 10, 2017

Prices is always something Creatives struggle with so I am here to help you determine how you should decide what to charge and when your clients should pay you so that you have healthy cashflow.

Jul 3, 2017

My top 5 tips from this year. 1 YEAR of podcasting and learning from some of the best minds in the industry! with over 10,000 downloads, time has gone by so quickly and I hope it helps out thousands and thousands more!!

Jun 26, 2017

Have you ever wondered what would happen if you actually stopped your every day activities and just took some abnormally large action to make your goals a reality? Change your future by Taking big action in the present!

Jun 19, 2017
There is a beautiful balance between capturing the “art” and capturing the “moment”. Both are equally as important and help create your story. There are so many fleeting memories in life and It’s her honor to capture those.
 
Although Shannon's background is in fashion photography, she quickly learned that her heart was in weddings, boudoir, and families. The fact that she's able to capture some of the moments that we will never get back is something that really hits home for her.
Jun 12, 2017

I have been passionate about setting bigger goals lately. I have seen too many people set goals that won’t make a difference in their life: a new camera, an xbox, a car, etc… so I wanted to tackle the idea of setting goals so big that people laugh at you. Goals so big that even if you only get halfway to the goal, you will have accomplished so much that people can’t help but respect you. That’s how you set a big goal!

Jun 5, 2017
Sierra is a wedding & family photographer based in Central Florida. Specializing in authentic moments in vibrant color, she thrives on connection. Ultimately helping people LOVE having their photo taken.
 
Her personality is mix of contradictions: A love of health and fitness with an addiction to mac and cheese. She has an adoration of the infamous business hustle, but still a deep rooted appreciation for adventuring in the quiet outdoors with her husband.
 
Sierra has won: 
- 2017 Orlando's BOW Awards "Best of Weddings" #1 wedding photographer
- Lake Business Magazine "30 Under 30" Young professionals making a name for themselves in business.
- Featured: Huffington Post, North Central FL Bride Magazine, Southern Celebrations Magazine, Borrowed & Blue, How He Asked.
May 29, 2017

I wanted to take this week to talk to you directly. I'm calling out something I'm tired of seeing in our industry and asking for a favor. Once you listen to this episode I want you to crush your goals!

May 22, 2017
Anthony Tran runs accesswp.com and marketingaccesspass.com - AccessWP isUnlimited WordPress Support service by U.S. based developers for $99 per month and Marketing access Pass is a Custom Wordpress web Design Service!
May 15, 2017

The Sales Evangelist himself joins us on today's episode so we can learn to become better sales men and women and increase our business!

May 8, 2017
Josh is a 24 year old thrill seeker, CrossFit addict, and film photographer passionate about life. He has photographed hundreds of weddings all over the country including, Florida, Chicago, Colorado, Puerto Rico, and New York just to name a few. His work has been featured on national blogs such as Style Me Pretty, Green Weddings Shoes, and also published in The Knot and The Celebration Society magazines along with a few others. He love’s the Lord and his family before his business but he absolutely loves what he does!
May 1, 2017

Brittani and Jon Hon from The Hons Photo & episode of 8 of the podcast are back for round 2 to show us what's changed in their business, what they are offering new, and shedding a whole lot of light on some pretty great business tips!

Apr 24, 2017

Eric has A degree in management information systems isn’t the most likely way to launch a marketing career, but Eric started down that path, only to realize that he’s both right AND left-brained – which is the perfect mix for a creative, analytics-driven strategist. Today, with 12+ years of experience, he’s a expert in social media, content marketing, business development and branding. Delivering highly effective, award-winning creative work, forging meaningful relationships with clients and executing innovative strategies for home-run digital and traditional campaigns are what make him tick.

Apr 17, 2017

Gian has had a great adventure in life which has led him to being an inspiration in the photography world. Recently Gian has been named one of Rangefinders top 30 rising stars of 2016 and he even got to be on the speaking panel at WPPI in 2017! Gian wrote a really amazing article about why he does what he does and if I read it I couldn’t do it justice. I am going to put it on his episode highlight page for you to go over and be inspired. go over to findingcreativesuccess.com and check it out for yourself!

Apr 10, 2017
Anna is a self Described photo historian for modern couples. She has been shooting weddings since 2010 and has been full time since 2013 shooting more than 45 weddings a year!
 
Throughout her career she has been HIGHLY published photographer in the wedding and commercial world. In weddings, her work has been featured on Grace Ormonde wedding style magazine, moment junkie, the knot, gulf shore bride, storyboard weddings, trendy bride and trendy groom. Her commercial work has been picked up by Rob Report, Cigar press, smoke, cigar snob, Town and Country magazine, Gulfshore Life, and Naples illustrated!
Apr 3, 2017

Katie is a hybrid film wedding photographer traveling the world capturing the most precious memories for others and chasing her dreams in the process. Her desire is to capture tangible love and share it with a world that's in desperate need of it's reminder. She's been blessed to be a professional photographer for the past 10 years, 6 of which have been full time. She loves sharing her client's creativity with others and has been published on Style Me Pretty, Southern Weddings, 100 Layer Cake, Wedding Sparrow and many other inspirational wedding blogs.

Mar 27, 2017
 Elizabeth’s father was a photographer and he instilled in her a love for photography by making sure that Elizabeth was comfortable on both sides of the camera. Today Elizabeth is an Award winning international wedding photographer who passion is to defy the boring and create memorable, timeless, and interesting images for those she photographs!
Mar 20, 2017

Catalina Jean is a wedding photographer based in Portland, OR who specializes in capturing artistic portraits paired with storytelling moments. She has been published in numerous blogs and magazines. She is most inspired by exploring human connection, in-between moments, and the contrast of dark shadows. Her passions include marketing, customer service, finding your ideal client, scotch, her crazy Boston Terriers, and which Mean Girls quotes apply to life. (which are all of them, obviously)

Mar 13, 2017
Ben is a Fine Art Wedding & Commercial Photographer based out of East TN. He shoots around 20 weddings in 8-10 different states annually and his Commercial projects make up around 50% of his work. Ben Shoots for brands such as BlueCross BlueShield, Team Health, FITS Socks, PhotoBarn, and more. His work has been featured on close to two dozen magazine covers as well as national and international blogs.
Mar 6, 2017

Caleb Pike runs DSLR Video Shooter where he trains youtubers and filmmakers to make better videos through tutorials and gear reviews. He also runs the Video Shooter academy where he offers premium training for those looking to step up their video game.

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